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  • Our Mission:

    SPI is dedicated to the representation of quality brands. We strive to increase our manufacturers' brand distribution in an ethical and professional manner.

    We pride ourselves in providing exceptional customer service, enhancing our customers' experience with our manufacturers' products. We assist in merchandising, procurement and logistics. SPI also helps customers develop their own private label branding.

    SPI is a proud member of the National Association of Specialty Food Trade (NASFT) and the National Confectioners Association (NCA) serving on both broker advisory boards.

Industry Awards:

Jelly Belly Candy Co - Broker of the Year

1991, 1993, 1995, 2001, 2004, 2006, 2008, 2011

Jelly Belly Candy Co - Million Dollar Club

1991, 1993 through Present

Jelly Belly Candy Co - Million Dollar Broker

2011

Madelaine Novelty Chocolates - Million Dollar Club

1994 through present



Industry Awards:

NASFT's Broker Advisory Council Member

1999 - Present; Chairperson: 1999-2004

NCA Honorary Member

2006, 2007, 2008

NCA Broker Council Member

2008 - present



Choose the best!

Specialty Products Inc. (SPI) is a family owned brokerage. While our company heritage dates back to 1962, SPI was incorporated in 1991. Today we have 2nd and 3rd generation present in our business. 

SPI started in a home basement and quickly grew in staff and innovations, to our current corporate office headquarters in Franklin, WI.

We offer a dedicated customer service team, who in conjunction with professional sales consultants, work to enhance our customers' merchandising and sales efforts. 

Driving growth in the Specialty business, we have addressed our manufacturers' needs for incremental sales by servicing all classes of trade in WI, IL, MI, MN, ND and SD.