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  • Our Mission:

    SPI is dedicated to the representation of quality manufacturers. We strive to increase our manufacturers' brand distribution in an ethical and professional manner.

    We dedicate ourselves to providing exceptional customer service, enhancing our account's experience with our manufacturers' brands. We assist in merchandising, procurement and logistics.

    SPI also enjoys working in conjunction with our accounts in the development of their private label branding. SPI is a proud member of the National Association of Specialty Food Trade (NASFT) and the National Confectioners Association (NCA) serving on both broker advisory boards.

Industry Awards:

Jelly Belly Candy Co - Broker of the Year

1991, 1993, 1995, 2001, 2004, 2006, 2008, 2011

Jelly Belly Candy Co - Million Dollar Club

1991, 1993 through Present

Jelly Belly Candy Co - Million Dollar Broker


Madelaine Novelty Chocolates - Million Dollar Club

1994 through present

Industry Awards:

NASFT's Broker Advisory Council Member

1999 - Present; Chairperson: 1999-2004

NCA Honorary Member

2006, 2007, 2008

NCA Broker Council Member

2008 - present

Choose the best!

SPI is a family owned brokerage. While our company heritage dates back to the early 1960's, we incorporated SPI in 1991. Today we celebrate the third generation's interest in our business.

SPI started in our home basement and quickly grew with staff and technological innovations to our current corporate office headquarters in Franklin, WI.

We offer a dedicated staff of customer service representatives who in conjunction with professional sales representatives strategically located in Michigan, Wisconsin, and Minnesota work tirelessly to enhance our accounts merchandising efforts.

Driving our growth from the Specialty business we have addressed our manufacturers' needs for added sales. We offer a staff of merchandisers in the state of Wisconsin who execute plan-o-grams for key accounts.